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The 30 Year’s Old Mithai Brand “To Think Like A Startup”

The 30 Year's Old Mithai Brand "To Think Like A Startup"

The 27-year-old CEO has transformed a traditional 30-year-old mithai brand to think like a startup

It’s 6PM in Hyderabad, and a gathering of school going children are Instagramming their veggie lover gelatos at Indulge, a particular gourmet dessert mark by Almond House. On the table is a crisp lemon with ginger sorbetto, a kala jamun, a rich almond spread, new mango with bean stew, and a ganna juice sorbetto. The table close to them is tucking into a luscious Manchow bhel puri and pav bhaji fondue from Gappe Vappe, the combination chaat encounter from Almond House.

Somewhat more than 10 years back, there’s a decent possibility that their uncle working in the US may have requested desserts online for the family to commend his advancement. A long time before Flipkart even appeared.

It is additionally very conceivable that around 30 years back, their granddad strolled into an Almond House to buy a crate of premium mithai to blessing to his supervisor, since it tasted so much better and the bundling looked so substantially more tasteful.

The Startup 

Stroll into the Almond House office and it’s not what you’d envision a backend mithai store office would be. It is rather, much the same as any first rate tech workspace in the city: an advanced open-plan design with a modern chic uncovered roof, and a generally youthful workforce humming around work areas and workstations.

Ideal from its origination 30 years prior, Almond House wasn’t your normal mithai house either. Nagarjuna Muppala, the author, a result of BITS-Pilani needed to make the following generational mithai house. He started, strangely, with a hole examination of the market and found there was a critical requirement for quality desserts and savories. He at that point ventured to every part of the nation for nine months gaining from the best settled mithai houses, before he started his own.

Ideal from its decision of classification, Almond House set itself apart from alternate players. Remaining consistent with its hereditary qualities of value and dependable liberality, it likewise avoided every superfluous added substance like hues, fake flavors, and an excessive amount of sugar.

30 years and eight outlets later, Almond House has taken conventional sweet and flavorful liberalities to an unheard of level.

With an infusion of new administration from Chaitanya Muppala, Nagarjuna’s child, Almond House saw a change in perspective in the manner in which it worked, and developed. Putting his degree from Sauder School of Business, University of British Columbia, to great utilize, Chaitanya provoked a wide range of formalization of tasks and practices that gave the association a 360 degree make over.

Getting tech and custom to cooperate

An adjusted equalization of tech and custom attempts to influence the enchantment to occur at Almond House. Proceeding onward from oral customs, it presently takes after a frameworks situated approach and runs the whole activities on an ERP.

As I wore a face veil and shoe sleeves to visit the very disinfected offices with a senior representative, I saw top of the line thermic liquid boilers, advanced stock and process administration frameworks, and refined fixing testing and quality control labs, work nearby karchi-using halwais (but, in uniform with bouffant tops, covers and shoe sleeves) – a wonderful harmony between the new and the old.

Almond House likewise has the qualification of having set up one of a kind allegorical close planetary system for steam age with the solid help from the Ministry of New and Renewable Energy. It additionally considers eco-duty important and composts all its natural waste at an office off premises.

And keeping in mind that one can’t question the effectiveness of an all around arranged generation office, it’s imperative to praise the human touch that underscores each choice, process, and communication that makes Almond House what it is. What other place completes a CEO go passing out his immediate contact to clients or react by and by to remarks (positive or negative) and input, both disconnected and on the web.

What makes the brand click

Shockingly, well before there was Flipkart, ShopClues or Paytm, there was Almond House was among the main adopters of the internet business doing the dotcom blast in India, and was transcendently utilized by Indian diaspora living abroad to blessing desserts back home in India. Today, the brand retails past the site and is accessible on Amazon and

  • Pav bhaji fondue and Ganna juice sorbetto: A glocal enhance advancement
  • An ethnic brand with worldwide quality gauges
  • One of India’s first experiential business kitchens
  • A heritage of industry-firsts
  • Snacks, startups and the stage

Keen to be a part of the food tech revolution in India, Almond House has strategically invested in and collaborated with several food tech startups to be a part of India’s future food tech narrative.

With the belief that the brand has to be an experience – one even beyond food, Almond House is also in the process of creating Almond House Theatre, a unique community-oriented performance space that will curate and feature a variety of artistes and performances.

Looking for the right partner that can generate strategic value


What do you think?

Written by Menka

A creative mind with creating the beautiful things.After having experienced in the field of human resource management and business development with various prestigious organizations, now she is the founder and chief editor of whizind. She is very much passionate about writing and exploring new things.


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